BMW PITCH CAMPAIGN

Pitch work done for BMW Mini. Mini is pegged as a wild and a fun car as compared to the sedans that come under the same Company. The client was relaunching the car here in India. I executed the print ads and helped in the ideation and execution of the other ambient ideas and the direct mailers.

Coaster Design

We also thought of a matchbox calendar. Matchbox art is very famous here in India. It is bold and graphic and went perfectly with our product in hand.

We also decided to do projection in the Connaught Place area in New Delhi. Connaught Place is divided into 2 concentric circles and we decided to have this projection in the inner circle. By doing this we hoped to communicate the size and the ease with which the car can be manoeuvred around the busy streets of Delhi.

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